AUGMENTED REALITY

Augmented reality

What is augmented reality?

It is a technology that allows you to visualize live the combination of objects and real scenes with multimedia content through the camera of a mobile device (smartphone or tablet), generating in the user the feeling that the digital resources being observed are part of the world real.

How is RA used?

To enjoy the AR experiences we only need a mid-range to high-end smartphone or tablet. There are two main channels to provide users with access to these experiences:

What content can I play in RA?

The multimedia content that can be played with RA are:
Some or all of these multimedia resources can be combined in the same RA experience.

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What is Augmented Reality for?

This technology is capable of adapting its presentation and functionality to serve and add value in different markets and generate innovative solutions for any commercial, advertising, pedagogical, social or cultural activity. In other words, RA can be applied in any process or strategy that seeks to communicate, inform, promote and sell.

How can I apply Augmented Reality to my projects?

RA en Marketing

Augmented Reality applied to marketing is a complete success, because if we think about it, marketing aims to increase sales with the use of certain techniques that manage to capture your attention. With AR, when you need user interaction, it captures your attention better and will have a better retention of both the brand and the product. According to a study, traditional advertising and ads capture the attention of users in just 2.5 seconds, while RA marketing manages to entertain the user on average for 75 seconds.

RA in Sales

In the field of sales, Augmented Reality is one of the best possible allies. What easier than unlocking your device and being able to show the complete product you want to sell? No matter the characteristics of the product, with Augmented Reality you can take the products with you and show them whatever the situation in real size as if the product were in front.

RA in Training and Education

RA applied to training makes life much easier. To think that we can be assembling a piece of furniture and that our device guides us to assemble it or even repair a machine thanks to this technology is a very big advance. In the field of education, the books will never be the same knowing that we can enjoy anatomy lessons in 3D thanks to Augmented Reality.

Benefits of Augmented Reality

Augmented Reality is a technology with great potential, since it is capable of offering a totally different experience from what we are used to and that makes the difference. This experience is possible thanks to:

Did you know...?

IT COMBINES REAL AND VIRTUAL ELEMENTS

RA allows the user to live a virtual immersion without leaving the world around us.

APPLY THE THREE DIMENSIONS

RA displays your information as applied to reality so you can use all three dimensions to achieve the most realistic finish possible and the best experience possible.

UNMATCHED IMPACT

RA creates an innovative and unforgettable experience that makes users escape from everyday life.

SPEAKER INTERACTION

RA generates user interaction with brands and their products in a surprising way for the public.

RELEVANT CONTENT

RA enlivens and increases memory retention of transmitted content.

EXACT DATA MEASUREMENT

RA allows the client to manage accurate and updated data in real time of all user interactions.

Differences between Augmented Reality (AR) and Virtual Reality (VR)

Both technologies are going to shape the future and a lot of people are confused between AR and VR. Here we will explain the differences between them:

OUT RV
-Augmented Reality offers an experience that combines virtual objects with reality. -Virtual Reality offers a complete immersion leaving reality aside.
-Augmented Reality does not require specific devices, it can be viewed through a smartphone. -Virtual Reality requires the use of specific devices such as virtual reality glasses, sensors ... designed for that specific use.
-Augmented Reality has very varied purposes and could be applied to almost any subject such as medicine, marketing, entertainment, maintenance ... -Virtual Reality is more normal to use for recreational or recreational purposes and not so much for more everyday areas.
-Augmented Reality aims to interact or sell other products. -Virtual Reality aims to sell you the product itself in order to access the experiences it offers in VR.

DISCOVER AUGMENTED REALITY

Are you interested in using Augmented Reality in your projects? Request information without obligation!
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